This website stores cookies on your device to improve your website experience and provide more personalized services to you on this website and through other media. To find out more about the cookies we use, see our Cookie Policy.If you click "Accept", we will use your information to serve you better with improved and customized services and for marketing purposes. If you click "Decline", we will not track your personal information on the website except to the extent required to honor your preference so that we do not have to cause inconvenience by asking you to make this choice again unless you clear the cookies.Learn more

InMobi Rewarded Videos: Find Out How Leading Advertisers Are Maximizing Performance

Posted on December 16, 2016
By Rajesh Pantina, Marketing Lead, Performance SolutionsMarketing Lead, Performance Solutions

1. Tell a story - Draw users into your world

Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner.

Advertiser Name - OLX: Buy and Sell near you

Developer - OLX B.V.

2. Strike the right balance between User experience and storytelling - keep the length between 15-30s

While rewarded videos intuitively seem to guarantee high completion rates, 30s is the ‘tipping point’ for videos to lose impact and pass into nothingness.

Advertiser Name - 1010!

Developer - GramGames

3. Engage the right audience - reach highly involved users

A user is a 40% more likely to stick around when downloading an app after seeing a video ad than if they downloaded the game after seeing a non-video format ad. By incentivising for the view and not the click, rewarded videos naturally glean the high-quality users from the rest.

Advertiser Name - Talking Tom

Developer - Outfit7

4. Capture user intent - use end cards effectively to drive user action

A clear call to action and important meta-data such as app rating, the number of downloads and publisher name are vital for driving user decisions.

Advertiser Name - Township

Developer - Playrix