1. Tell a story - Draw users into your world
Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner.
Advertiser Name - OLX: Buy and Sell near you
Developer - OLX B.V.
2. Strike the right balance between User experience and storytelling - keep the length between 15-30s
While rewarded videos intuitively seem to guarantee high completion rates, 30s is the ‘tipping point’ for videos to lose impact and pass into nothingness.
Advertiser Name - 1010!
Developer - GramGames
3. Engage the right audience - reach highly involved users
A user is a 40% more likely to stick around when downloading an app after seeing a video ad than if they downloaded the game after seeing a non-video format ad. By incentivising for the view and not the click, rewarded videos naturally glean the high-quality users from the rest.
Advertiser Name - Talking Tom
Developer - Outfit7
4. Capture user intent - use end cards effectively to drive user action
A clear call to action and important meta-data such as app rating, the number of downloads and publisher name are vital for driving user decisions.
Advertiser Name - Township
Developer - Playrix