InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from an InMobi hosted webinar on “How to make it big as a game developer in India,” where we were joined by Nextwave Multimedia, India’s most awarded app developer.
India has emerged as one of the top 5 mobile gaming markets in the world with gaming apps accounting for a major share of the app downloads across the country in 2016. Despite commanding a large user base of highly engrossed gamers, monetization still remains a challenge for game developers. But, with the right monetization strategy and an in-depth understanding of in-app advertising, gaming apps can grab a share of the ever growing pie of app publisher revenues in India.
In a fireside chat with P R Rajendran (Raj), CEO of Nextwave Multimedia, we discussed the major trends in Gaming App Monetization in 2017 and delved into:
Hosting the session was Navin Madhavan, Head of Business Development and Strategic Partnerships in India.
With a brief introduction of Nextwave Multimedia’s foray into mobile gaming and their journey to the top of the app store rankings with World Cricket Championship, Raj touched upon the key pillars for building a successful game. Cutting across individual aspects of game development, user acquisition and metrics for success, Raj provided valuable insights into what can comprise a formula for success. “Developers should not be flustered by the number of gaming apps in the market or look to copy a successful game. Good games are differentiated and can swing audiences based on a unique user insight,” quipped Raj on the approach to building games.
InMobi’s monetization success stories with Nextwave Multimedia and other global game developers addressed the various facets of monetization, including video’s rapid growth. “India is definitely going to have several successful games in the next one to two years and video is going to be the prime lever in their monetization strategy,” concluded Raj.