Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged, active users with key focus on female fitness enthusiasts for its app – “Running for Weight Loss,” the only running app designed for weight loss. Red Rock Apps partnered with InMobi to acquire, engage and retain high-quality users in North America.
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