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Top 5 Reasons to Attend MAU 2018

Posted on April 19, 2018
By Matt Kaplan, Content StrategistContent Strategist

Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26.

While the event is only days away, there’s still time to sign up to attend if you haven’t done so already. If you’re still on the fence, here are the main reasons why we think you should come.

1) It’s the biggest mobile app conference of the year

Few events come close to MAU. This year’s event is expected to have more than 1,700 attendees - 18 percent of whom are CEOs, CMOs and/or founders. The bulk of attendees are marketers too and not just vendors, as MAU ensures there are no more than one vendor-related attendee for every marketer. Representatives from some of the biggest mobile players will be in attendance, and folks from gaming, retail/e-commerce, media and entertainment, travel and many more industries will be on hand.

2) Our own Raymund Bautista will tell you how to combat fraud

On Thursday April 26, Raymund Bautista, our Head of Strategic Partnerships, will be joining four other industry experts from 10:40am to 11:10am to discuss Combating Fraud in 2018. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you.

To call this a hot topic would be an understatement. One recent report found that mobile ad fraud was potentially as high as $800 million during the first three months of this year, 30 percent greater than the same period last year. With these kinds of numbers front of mind for many marketers and advertisers, the insights from this session in particular will be especially invaluable.

3) You could win a free Nintendo Switch

Be sure to stop by Booth #410 in the Marquee Ballroom to learn more about our mobile growth and app monetization solutions, pick up great free swag and enter our raffle for your chance to nab a Nintendo Switch.

4) You’ll have the opportunity to schedule one-on-one conversations with our top mobile ad experts

If you’re looking for a more personal conversation about all things mobile ads, then know that you’re in luck. We’ll have some of our top experts, on both the performance and publisher sides, on hand to take your questions. Performance experts on user acquisition and remarketing will be available, as will publisher experts on mediation and monetization solutions to grow your app business.

If you’re interested in scheduling a meeting, then be sure to use this link: http://go.inmobi.net/mau2018. There are still some slots available, sign up before it’s too late!

5) You’ll get free drinks on us!

At the end of the first day, we’ll be hosting a happy hour after the conference at InMobi’s SkyLOFT Suite. Whether you want to chat with one of our experts or you just want a celebratory drink after MAU Day 1, get in touch with your InMobi contact or swing by our booth for more details.

MAU is always one of our top events for the year, as we always come away from the conference full of great ideas and interesting tidbits. We hope to see you there!



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