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Open Auction Explained [VIDEO]

Posted on May 01, 2018
By Matt Kaplan, Content StrategistContent Strategist

Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes?

Instead of relying on old mediation approaches not fit for today’s app publisher realities, go with the best option out there: Open Auction. Watch the video below to learn more about what Open Auction is and how it can help you.

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