• Monetization

OpenAuction Explained [VIDEO]

Matt Kaplan
Content Strategist
5 min read
Posted on May 01, 2018

Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes?

Instead of relying on old mediation approaches not fit for today’s app publisher realities, go with the best option out there: OpenAuction. Watch the video below to learn more about what OpenAuction is and how it can help you.

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