We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards(IDMA) 2018 hosted by Exchange4Media in
Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere. InMobi won the silver, which is the highest honor in the mobile category.
The award recognized InMobi’s work for McDowell's No. 1 in India as they battle the toxic culture of drunk driving in the nation. With the Supreme Court of India banning the sale of liquor within 500 metres of states and national highways citing drunk driving as the chief culprit, McDowell’s No. 1 knew it was high time they educated its consumers about enjoying responsibly.
The campaign featured among 900 applications and 192 final entries across 33 categories at the 9th edition of the awards. InMobi emerged as the winner in the category - Best Use of Mobile - having being evaluated on various parameters such as innovation, scalability, impact – social and on the sector, sustainability and disruptive/game changing nature of the campaign. The jury was chaired by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and included other industry leaders and domain experts. Excited much! Check out the award winning video case study below.
McDowell's #Jointhepact from InMobi on Vimeo.
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InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com