Three Factors You Need to Consider before Choosing a Monetization Partner

Posted on August 22, 2018
By Sreeshna Sreekishan , Marketing AssociateMarketing Associate

You’ve spent several months creating a fantastic app, and users are signing up by the minute. Now comes the time for you to kick back and enjoy the fruits of your labor. But as you begin your journey towards app monetization, you are likely to be overwhelmed by the seemingly countless players in the ecosystem. Here are some key factors you should keep in mind before you zero in on the right monetization partner.

Complement your User Experience with the Right Ad Experience.

In a world where the user is king, user experience is no laughing matter. You’ve relentlessly tinkered your app and built the best experience for your users. It’s crucial that you don’t disrupt this experience you’ve painstakingly constructed with intrusive and irrelevant ad formats. Strike the right balance by choosing a partner who will not only be a great revenue generator but also provide ad experiences in tune with your app.

Access Demand from Across the Globe

With the geographical boundaries blurring due to the rapid increase in global smartphone penetration rates, apps rarely cater to single-country audiences. Today the world truly is the app developer’s oyster. A global audience supplements global demand, and it's crucial to choose a partner who can help fulfill the unlimited potential your app holds. As audiences from different countries log in to your app, brands will look to tap into the audiences your app offers, making it imperative for you to zero in on a partner who can support global demand.

Maximize Yield for your Inventory

While choosing a monetization partner keep in mind the importance of maximizing yield on your premium inventory. Be it through the use of dynamic pricing or campaign optimization, it’s important for you, the publisher, to have ultimate control over your inventory.

InMobi not only covers these bases for developers but offer them much more. You can find more details here or reach out to us here if you’d like to start a conversation with InMobi.