Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau?
To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In short, we found that everyone is embracing video content in all forms. Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads.
“The answer is clear: Advertisers love video ads. Publishers love video ads. And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In 2017, advertisers doubled video ad spends over 2016. This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”
In our latest infographic, we dive into the stats, highlighting just how the in-app video advertising space is growing and evolving.
While in-app video ads have grown to new heights from 2016 to 2018, what does the future hold? How will the space evolve and morph in 2019 and beyond? While no one knows for sure, it seems safe to say that mobile in-app video ads will likely be even more popular in the new year and beyond. As long as mobile devices and apps are popular, and as long as apps monetize through advertising, then video will remain a highly effective and efficient format for reaching and connecting to various mobile audience segments.
What are your predictions for the in-app mobile video advertising ecosystem for 2019 and beyond? Do you think in-app video ads will become more common in the new year, or do you predict that they will fall by the wayside? Let us know in the comments below, or write us a note on Twitter or LinkedIn!