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#MobileMonday Throwback 2018: Leading Brands Leveraging Mobile

Rajesh Pantina
Head of Marketing, Asia Pacific
5 min read
Posted on December 21, 2018

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday.

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#1

L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!

6 awards: MMA Smarties India - Most engaging mobile creative, MMA Smarties APAC - Best use of AR/VR, Maddies - Excellence in Innovation, India Marketing Awards - Customer Experience on Mobile, Mobexx awards - Excellence in rich media campaign, Mobexx awards - Excellence in AR/VR

For over 200 years, L'Oreal - the iconic beauty brand, has provided affordable luxury to those who demand excellence. The brand has further cemented its cult status through its partnership with Cannes, the legendary French Film Festival. While many Indian Ambassadors including Aishwarya Rai and Deepika Padukone, have walked the red carpet, women across the subcontinent couldn't help but feel disconnected from the excitement and glamour oceans away. The brand knew it was time to create a unique and immersive experience for their consumers. The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look. This brought retail experience in the consumer’s palms.

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#2

Diageo India:

3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising

McDowell's No.1 - #JoinThePact: Yaari -1, Drunk Driving - 0

McDowell’s No 1 – India’s leading alcoholic beverage brand, has always enjoyed a special relationship with their consumers. They have always believed in celebrating responsibly. Over the years the brand realised that a disturbing pattern had emerged in the community and wanted to help curb this menace of drunk driving. The brand developed an immersive video based storytelling experience which directly addressed the menace of drunk driving. McDowell's No. 1 was able to successfully reach millions among the community across the nation and nudge them to give up the terrible habit of drunk driving.

#No1Yaari: Jamming to the Sound of Friendship

McDowell's No.1, a Diageo India brand, reached out & engaged its target audience by leveraging a music album created in association with Salim-Sulaiman - one of India’s leading musician duo. The Brand engaged with consumers around the passion point of music. It wanted to appear in a manner that’s relevant and appears as consumable content in the daily life of consumers - on mobile!

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#3

Logitech/ Ultimate Ears: Millennials, Indians, countrymen, lend me your ears!

1 award:Mobexx awards - Best product launch

The revolutionary brand Ultimate Ears has been at the forefront of sound technology with innovative products such as its waterproof, virtually indestructible Bluetooth speakers. As the brand contemplated the launch of its WonderBoom Bluetooth Speakers in the Indian market, it was faced with a unique challenge. How can Ultimate Ears launch a product in a market as diverse, multicultural and complex as India, ensuring that they reached the right consumer at the right time? Carefully considering the one passion shared by millennials across the nation, the answer was obvious: the sport of Cricket! Ultimate Ears saw a great opportunity around the then-upcoming Indian Premier League.

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#4

Swiggy: "Swiggy-ing" It! Changing the Way India Eats

1 award:Mobexx awards - Best app install campaign

Indians are rapidly adopting the lifestyle of ordering-in, utilising the power of their smartphone to have food delivered at the end of a click. Operating in the hyperlocal space, it was important that Swiggy reached potential users with the right context and through the right channel, and maximize the ROI of their mobile marketing efforts. Swiggy partnered with InMobi to drive high-quality app installs at scale across the top 7 metro cities in India.

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