Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year, MAU did not disappoint in 2019!
Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2:
In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about? That’s right: real, live people like you and me.
Here at InMobi, we are committed to Driving Real Connections. We partner with brands to help them identify, understand and reach their consumers. We were excited to chat with everyone at MAU on how InMobi can help them drive real connections and improve their business.
At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI.
With the launch of InMobi’s DSP, we are focused on delivering true performance measured in metrics that matter – ROI. This approach allows InMobi to develop meaningful relationships with brands by delivering impactful, lasting results rooted in mutual success rather than dispensable impressions. This evolution bridges the gap between business and vendor, foundationally creating a consultative partnership over transactional business.
The app marketers we talked to at MAU 2019 were really excited about the possibilities of our DSP. If you’re interested in seeing the DSP for yourself, then be sure to request a demo.
On Day 2 of MAU 2019 - Thursday, May 2 - Robyn Meyers, VP of West Coast Brand Partnerships at InMobi, curated a panel with Mike Brooks, SVP of Revenue at WeatherBug, Julia Martin, Senior Programmatic Demand Lead at MoPub, and James Peng, Head of Performance Marketing at Coinbase, in a spirited discussion on why The Future of Performance is Programmatic.
There were a lot of great insights, and attendees came away with many useful tips and approaches. It was a standing room only crowd in the room!
Mike Brooks, SVP of Revenue at WeatherBug:
James Peng, Head of Performance Marketing at Coinbase:
Robyn Meyers, VP of West Coast Brand Partnerships at InMobi:
Over at booth #326, we gave away an Apple Watch, a Nintendo Switch and a Bose Headphones at the end of Day Two of the event. A big congratulations to Iryna Harmaza, Senior Key Account Manager at Altrooz, for walking away with a brand new Apple Watch and to Brad Goldberg, Manager, Revenue Partnerships at Snap Inc., for winning a new Ninentdo Switch!
Did you miss MAU 2019? We hope to see you next year at MAU 2020!