At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive advertising revenues up but also helps them increase average revenue per user (ARPU), steering publishers towards more sustainable monetization.
With programmatic advertising on the rise, publishers now often work with a mediation platform of their choice to monetize across multiple ad networks simultaneously. However, most mediation platforms prioritize ad networks based on a “waterfall” method that limits publishers from maximizing their revenues.
In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge. It improves the efficiency of your mediation waterfall by bringing together all demand sources in a more efficient flat auction or unified auction. It is little wonder that in-app header bidding/pre-bid solutions have been quickly gaining traction in the past year.
Audience bidding is an in-app header bidding/pre-bid solution that pre-fetches winning bids from premium bidders through a direct connection. Publishers can increase their inventory exposure through simultaneous requests to 70+ demand bidders with a single SDK call. This eliminates the inefficiencies of maintaining multiple call order setups in your primary mediation, thereby optimizing your existing waterfall with winning bid bills across price points.
If you are interested in sustaining high eCPMs while uncovering and increasing your ARPU, Audience Bidding is your best bet.
Whether you are working with an in-house mediation platform or with an external one, Audience Bidding can be easily integrated into your tech stack through a nimble and robust SDK.
Curious? Read more.
Reach out to us today to learn more about our monetization solutions for publishers.
About the Author
Neeraja is a Product Marketing Manager at InMobi, focussed on InMobi’s Publisher Platform. She has an MBA in Marketing and Strategy from Simon Business School, Rochester and is passionate about learning about new and innovative technology products.