Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps.
The publisher creates a repository of authorized sellers, a .txt file hosted in the root domain of their developer website, that can be accessed by buyers, using a crawler. If you wish to understand more about how app-ads.txt works, do visit our earlier blog, “ IAB Extends Ads.txt to Apps”. Using app-ads.txt buyers can identify the legitimate sellers of the ad inventory they desire.
App-ads.txt provides benefits to buyers and publishers. If you are an app publisher, here is how you can benefit from adopting app-ads.txt:
Sometimes, intermediate sellers resell your inventory without your knowledge, resulting in underpriced inventory in the system. This prevents you from getting a fair price for your inventory. When you make your inventory app-ads.txt compliant, you let buyers pick out legitimate sellers.
For more information on how to implement app-ads.txt, please see the support portal documentation. Please reach out to your InMobi account manager should you have any questions or concerns about ads.txt for apps.