• Media Consumption & Trends

[QUIZ] Will You Have a Spooktacular Mobile Halloween?

Matt Kaplan
Content Strategist
4 min read
Posted on October 18, 2019

All hallow’s eve soon approaches. Do you have everything ready?

You may know a few facts about Halloween, but how well do you really know this holiday? To test your knowledge, we scrounged the underworld (a.k.a. the internet) for all things Halloween and mobile.

What role will your mobile device be playing this Halloween? Take this quiz to see if you’re a mobile Halloween wizard - or just a goblin.

Q1. How Much Walking Does The Average Trick-or-Treater Do When Gathering Candy on Halloween?

  1. 0.5 miles.
  2. 0.75 miles.
  3. 1 mile.
  4. 1.25 miles.
  5. 2 miles.

Q2. What Social Media Network Do People Turn To Most Frequently for Halloween Inspiration?

  1. Facebook
  2. Instagram
  3. Pinterest
  4. Twitter
  5. YouTube

Q3. When Do Most People Stop Trick-or-Treating?

  1. 7:30pm
  2. 8pm
  3. 8:30pm
  4. 9pm
  5. 9:30pm

Q4. On What Day in 2018 Did the Greatest Number of People Search “Halloween” on Google?

  1. October 7
  2. October 14
  3. October 20
  4. October 27
  5. October 31

Q5. What percent of Halloween consumer spending will happen online in 2019?

  1. 10%
  2. 25%
  3. 40%
  4. 50%
  5. 67%

Q6. Who Spends the Most Amount of Money on Desktop Paid Search Advertising around Halloween?

  1. Wholesalehalloweencostumes.com
  2. Party City
  3. SpiritHalloween.com
  4. Amazon
  5. https://www.halloweencostumes.com/

Q7. Illinois is the top pumpkin-growing state in the U.S. What was the most popular social media app in the state in 2018?

  1. Facebook
  2. Google Plus
  3. Instagram
  4. Pinterest
  5. Snapchat

Q8. Massachusetts holds a special place in Halloween lore, as it’s where the infamous Salem Witch Trials took place in the 17th Century. In the 21st Century, what percentage of its residents have mobile broadband coverage?

  1. 88%
  2. 90%
  3. 92%
  4. 97%
  5. 100%

Q9. In the 2006 horror movie Cell, cellphone signals wreck mass havoc. Who wrote the book that the movie is based on?

  1. Stephen King
  2. Anne Rice
  3. Dean Koontz
  4. Peter Straub
  5. Abhay Singhal

Q10. Which American celebrity born on October 31 has promoted the DIY Network’s app on Twitter?

  1. Will Smith
  2. LeBron James
  3. Vanilla Ice
  4. Tom Hanks
  5. Gwenyth Paltrow

Answer Key:

  1. It’s D! According to Fitbit, the average trick-or-treater walks 1.25 miles or an extra 2,750 steps on Halloween. That number is even higher in especially active cities like Phoenix and Denver though. Hope you have your mobile phone on hand this Halloween to track your extra steps this Halloween! Sadly, they found that you’d need to walk a lot more that that to burn off a chocolate bar :(.
  2. It’s C. According to the National Retail Foundation (NRF), in 2019, Pinterest topped the list at 18%, followed by Facebook at 16%. Instagram and YouTube were tied at 14%, with Twitter at the bottom at 6%. And considering social media usage trends today, chances are good that a lot of these searches were happening on mobile!
  3. The answer here is D. According to a survey conducted by FiveThirtyEight, over 35% of those polled said trick-or-treating should end at 9pm. Better get your flashlight apps ready to make it home in the dark!
  4. It’s E, Halloween day itself. This is according to Google Trends. The U.S. state that had the most interest in Halloween, as indicated by Google search results trends, was Utah, followed by West Virginia, Kentucky and Pennsylvania. Sadly, Google Trends doesn’t reveal how many of these Halloween searches occurred on a mobile device.
  5. The answer here is B, according to the NRF. In comparison, 42% of those polled said they would be shopping at a discount store this Halloween. Unfortunately, the NRF study didn’t ask participants about their mobile shopping plans for the holiday.
  6. It’s E. Figures here are from 2017, though these percentages have likely changed in the intervening years. Still, if only these advertisers knew how many people were moving away from desktop and spending more time with mobile!
  7. It’s B, weirdly enough. This is according to a study from CenturyLink. It’s also the most popular social media app in Pennsylvania, which is where candy corn was originally invented.
  8. The answer here is E, according to data from BroadbandNow. In fact, Massachusetts is the fifth most connected state in the U.S.
  9. This is indeed A, Stephen King. Cell is just one of many Stephen King books that have been turned into films. Sadly, the CEO of InMobi Marketing Cloud has not written any horror novels (that we know about).
  10. This answer is C, none other than Vanilla Ice himself. Born on Halloween in 1967, he has hostedThe Vanilla Ice Project on DIY Network since 2010. Here’s the tweet in question, for all those that are curious. Fun side fact: Will Smith’s daughter Willow was also born on Oct. 31, although she has never tweeted about the DIY Network’s app to our knowledge.


How did you fare? Did you get a perfect score, or did the number of right answers you got spook you? Let us know on social media! We’d love to hear from you on Twitter or Facebook.

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