This guest post comes from Udonis.
Whether you're an indie developer or an established
mobilegame marketing deserves your attention. You can create the best mobile game
ever, but if you don’t promote it, it will get lost among thousands of other
games in the app store.
As you know, the mobile game market is very crowded and
competitive. That’s why it’s essential that you create an effective marketing
strategy that will put your game on the map.
We have put together useful mobile game marketing tips that will
help you get started and win in 2020.
1. Do Thorough Market Research and Analyze Your Competitors
Before you even make your mobile game, you should conduct
exhaustive market research. After you analyze the current trends in the gaming
industry, you’ll have a much better idea of which direction to go in.
That’s not to say you should follow trends blindly, but it
helps to know what people are interested in and what type of mobile games do
If you already made your mobile game, you should research
your competitors. Analyze what makes their games so good as well as their weak
points. Also, compare your mobile game to your competitors’. See how it stacks
up. Just make sure to be objective and honest with yourself. All that
information will help you define which aspects of your game you’ll focus on when
developing a marketing campaign.
2. Create a Landing Page for Your Mobile Game
You might think that adding your game to the app store is
enough. However, you would be wrong. In order to successfully market your
mobile game, you need to create a landing page.
Having a website, along with your app store page, increases
the visibility of your mobile game and helps your overall marketing efforts.
Think of it as the place that contains the most important
information about your mobile game, all in one place. That includes game
trailer, link to the app store, screenshots, news, updates, tutorials, etc.
3. Master App Store Optimization
One of the key parts of mobile game marketing is app store optimization. Think of it as SEO, but for apps. The reason why
publishers spend a lot of time on ASO is the fact it boosts the visibility of a
game. It can even help you get on featured lists like Google Play editor’s
choice or top games. That, in turn, results in more installs because the app
store is the main place where gamers browse mobile games.
How to Do App
Granted, app store optimization is not a simple process, but
it’s worth the effort. Here are a couple of main things you should pay
attention to when optimizing your app store page.
The first is keyword optimization. If you published your
game in the App Store, you’ll notice there’s a 100-character keyword field. Write
down the keywords that best describe your game and use up all the characters.
If a user’s search query is relevant to the keywords you have added, your game
will rank in the search results.
Google Play doesn’t have a keyword field but uses the
keywords you put in the title, short description, and long description. That’s
why you should incorporate relevant keywords in the description on top of
making it interesting and exciting.
Another key factor is the name of your mobile game. When
developers choose their game title, they oftentimes think in terms of branding.
Although that’s an important part of it, the name of your mobile game is also
important for ASO. That’s why you should include keywords in the title, not
just the description. The title in the app store can be up to 255 characters
long. So, use that to your advantage.
4. Partner Up with Gaming Influencers
Influencer marketing has been one of the fastest-growing
trends in the past few years. It’s safe to say that it will stick around in
2020 as well.
Mobile game publishers can benefit a lot from collaborating
with influencers. It is one of the most effective ways to get more visibility
for your game. The best platforms for finding gaming influencers are Twitch and
Don’t let that hard work you have put into creating your
game go to waste and promote your game. These tips will get you started and
point you in the right direction. We at Udonis have elevated many mobile games
to reach the top charts through smart user acquisition techniques. We know from
experience that a good mobile game marketing strategy can do wonders. So don’t
let your game get lost in this crowded market.
In 2018 & 2019, Udonis Inc. served over 14.1 billion ads
& acquired over 50 million users for mobile apps & games. We’re
a leading mobile marketing agency by 5 major marketing
review firms. We helped over 20 mobile apps & games reach the top charts.
Want to know how we make it look so effortless?
Meet us to find out.