POPS, the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video. The association enables advertisers to leverage advanced programmatic advertising capabilities such as custom audience targeting using content, location and cross-device graphs, real-time analytics and third-party measurement.
Rishi Bedi, Vice President, SEA, Japan and Korea at InMobi shared, “POPS is the leading original content platform from Vietnam. Whether it’s through live concerts, events or digital content, POPS provides a lasting impression on audiences and paves the way for meaningful interactions between the brands and their consumers. Uniquely, POPS boasts of a significant female viewership among its 2 million and more monthly active users, making it extremely valuable for sectors such as consumer goods, home appliances and the likes.”
Shedding more light, Sarika Tulsyan, Chief Revenue Officer - POPS Worldwide said, “InMobi is our top ad monetization partner that brings its global expertise to our region. In a short span of association, we have witnessed 2.5X growth in the ad monetization value with InMobi. With its decade long experience and leadership in the in-app advertising space, InMobi stands among the best.”
“POPS and the InMobi Exchange combine the goodness of programmatic and video for advertisers through this engagement. This means access to high-quality skippable and non-skippable video inventory with close to 90% completion rates and MOAT, IAS, and Nielsen measurement,” expressed Punith Holla, Head, Publisher Partnerships in Southeast Asia.
POPS can be accessed programmatically on the InMobi Exchange through various DSPs including direct access via DV360.
Check out our blog on accessing inventory on the InMobi Exchange via DV360 for more details. Visit the InMobi programmatic monetization page to learn more about our monetization services.
POPS is the leading digital entertainment company in Southeast Asia, providing over 212 million subscribers with access to the very best entertainment in the region. Over the past 12 years, POPS has mastered the art and science of connecting brands with viewers and building up communities through meaningful digital content.
POPS provides diverse content library ranging from music, general entertainment, kids edutainment features, and more from the very best content creators across SEA and beyond.