InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade association for the mobile marketing industry, honors innovation, creativity and in-app advertising.
InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign. The campaign, embodying LG’s philosophy, created an immersive & interactive experience keeping the brand at the core to get mobile consumers “ThinQTM-ing” with Augmented Reality.
Abhiral Bansali, Product Head at LG shares, “InMobi’s expertise in building highly engaging, mobile-first experiences is critical for brands like LG. We are glad to be partnering in a first-of-its-kind innovation to leverage the potential of mobile to its fullest.”
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