brand marketers! It’s the Holiday season and we are excited to present to you a
way to spread the cheer with video ads your users will love.
Video viewing on the mobile phone is exploding globally
with estimates suggesting it will account for
50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to
cross $6 billion by 2018.
video advertising has been great for the advertiser in terms of securing
consumer attention and spreading the brand message, concerns are often raised
around viewability and completion rates.
InMobi has long been moving
towards a consumer-first approach to mobile advertising that provides a more valuable
user experience and improved performance rates for brands. The InMobi Exchange
now enables this vision through
that allow users to discover great products based on their
consent. This ensures the marketing message is well received and provides
higher performance for the brand campaign
The equivalent of rewarded video ads, opt-in video enables advertisers to buy in-app video inventory with 90%+ completion rates and high user intent. A recent study by
Millward Brown, AdReaction Video, reports highest consumer favorability for opt-in videos amongst digital media. User opt-in video ads are most common in apps which feature virtual goods and IAP.
opt-in video ads are essentially 10-30-second ad spots that are seamlessly
woven into the app experience at relevant points in a consumer’s journey. For
example, an ad spot that encourages players to watch a video ad and gain a life
back. InMobi currently supports VAST video formats (2.0 and above) for these
placements. The InMobi Exchange lets brands control their ad campaigns with
programmatic tools across 17000 apps.
If you are a brand
marketer and want to try our new opt-in video ad offering programmatically this
holiday season, write to us at