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UnifID: InMobi's One-Stop Solution for In-App Identity Resolution

Team InMobi
3 min read
Posted on April 08, 2021

InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. With advertisers and marketers spending more than 20% of their marketing budgets on identity solutions, it has become imperative for publishers to integrate with multiple ID partners and provide ad buyers with acceptable identifier-based solutions. UnifID does this and much more at zero cost to the publisher, ensuring they can generate a higher ad revenue from their inventory.  

UnifID is designed to be a single stop solution for publishers to make their audiences more addressable and more accessible to a plethora of advertisers on any exchange or ad network seeking universal IDs. At the moment, UnifID works with identifiers from LiveRamp, ID5 and BritePool, but we plan to onboard new identifers from partners such as The Trade Desk, Zeotap, Liveintent, Parable and Epilson in the upcoming months.  

Key Features of UnifID

  • Easy Access: Connect with the identifiers of your choice through the toggle of a switch. The solution ensures minimal legal hassles and operational efforts. 

  • End-to-End Management: Our robust SDK takes care of collecting first-party data and managing the lifecycle of the identifiers. 

  • Evangelization at Scale: Our extensive publisher reach will help ensure the scalable use of identifiers across the in-app ecosystem. 

  • Open Platform: Publishers can share identifiers with any ad tech ecosystem partner of their choice, as the solution is open and neutral. 

  • Managed Serve Reporting: Publishers get access to reports and in-depth analysis, to help them optimize their partners and setup. 

UnifID also recognizes the sensitivity of a publisher’s first-party data and has stringent policies in place to ensure publishers have complete control over how their user data gets exposed to ID partners. The solution ingests the user's privacy preferences sent by the publishers as per the CCPA (California Consumer Privacy Act) and GDPR (General Data Protection Regulation) guidelines. In cases of no consent, user data is not sent to the ID partners. 

You can refer to our detailed UnifID Guide to learn more about the workflow, privacy policies and timelines. If you need more information on UnifID, please reach out to your dedicated Customer Success Manager or to the Product Marketing Team at InMobi.      

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