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InMobi Wins 15 Awards at MMA SMARTIES MENA 2020

Team InMobi
2 min read
Posted on March 31, 2021

InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Overall, InMobi won four golds, five silvers and four bronzes. 

We have won awards in the following categories: 

  • Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD 
  • Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD 
  • Innovation: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and Xaxis UAE – GOLD 
  • Machine Learning and AI: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and Xaxis UAE – GOLD 
  • Brand Awareness: Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock for Vodafone Qatar, InMobi, Wavemaker Qatar – SILVER 
  • Product/Services Launch: Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock for Vodafone Qatar, InMobi, Wavemaker Qatar – SILVER 
  • COVID-19 Campaign of the Year: stc pay Stay at Home Campaign for stc pay, InMobi, UM Saudi Arabia – SILVER 
  • Customer Experience: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and Xaxis UAE – SILVER 
  • Data and Insights: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – SILVER 
  • Data and Insights: Axe Chill for Axe / Unilever, Magna, InMobi, Anghami – BRONZE 
  • Lead Gen/Direct Responses/Conversions: stc pay Stay at Home Campaign FOR stc pay, InMobi, UM Saudi Arabia – BRONZE 
  • Mobile App: stc pay Stay at Home Campaign for stc pay, InMobi, UM Saudi Arabia – BRONZE 
  • mCommerce: stc pay Stay at Home Campaign for stc pay, InMobi, UM Saudi Arabia – BRONZE 

InMobi also won two extremely coveted Industry Awards. Not only was InMobi named 2020 Tech Enabler of the Year, but the Snickers campaign we worked on was named Smarties 2020 Best in Show. This is the second year in a row that InMobi has been named Tech Enabler of the Year. 

“2020 was an extremely challenging year for us all, but the consistent perseverance and hunger to keep pushing for excellence has been rewarded,” says Andy Powell, VP and MD, EMEA, InMobi. 

For more information on some these award-winning campaigns, check out these video overviews: 

This latest total more than doubles what InMobi won last year, where we came away with six awards, including two gold and three silvers. For a full recap of last year, check out this blog post

Interested in learning about all of the latest MMA SMARTIES MENA award winners? Head to https://www.mmaglobal.com/smarties/awards/programs/mena

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