InMobi is now directly integrated with MAX's in-app header bidding platform. This integration opens additional opportunities from the programmatic demand on InMobi Exchange, along with a huge improvement in day-to-day operational efficiency for app publishers currently using MAX as their mediation platform.
Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners. This leads to higher bid density, fill rate and overall revenue.
In addition, MAX mediation and our industry leading in-app bidding solution will allow for a seamless improvement in ad load latency for publishers by allowing removal of multiple waterfall lines across too many demand-side partners.
“We are excited to have this integration option on MAX. Header bidding transitions the yield optimization process processes off waterfalling to programmatic and a more efficient way to transact inventory. We are committed to bringing these benefits to our publishers and ensuring scaling up off their monetization goals,” says Ram (TK) Krishnamurthy, Head of Customer Success, Supply for InMobi.
Interested in learning more and seeing how in-app header bidding can benefit you? Reach out today for more information and to get started.