Improving The User Experience for Publishers on the InMobi Customer Interface

At InMobi, providing a seamless onboarding and account management experience for publishers is a top priority, and this begins with their interaction on the InMobi Customer Interface (CI). Last year, we launched a new CI, which offers a fresh look and feel as well as improved workflows to our managed publishers, with the intent to gradually move our way up to offer an extensive CI that meets the needs of both managed and self-serve publishers.  

With active feedback from our existing publisher customers, we selected two critical focus areas to improve the user experience on the InMobi CI:  

1. Interactive and informative onboarding experience for new users. 
2. User-friendly and intuitive CI for existing users. 

We are excited to share that we have added the following features to provide publishers with an interactive and intuitive onboarding experience on the InMobi CI: 

1) Walkthrough Tours: This feature helps new publishers get an overview of the CI and guides them on how to navigate through important sections, step-by-step.   

2) Onboarding Guide: This feature visually guides new publishers on how to complete the steps required to set up their account and start monetizing with InMobi. 

3) Tooltips: This feature is used to provide clarity and additional information on important sections and settings of the CI. To see the tooltip, users can hover on the blue i icon.  

We believe these features will be beneficial to our publishers to get started on the InMobi CI and in reducing manual intervention needed from the Customer Success and Support teams. We plan to release more features in the coming months to help publishers discover our new products and collect direct feedback from the CI. Stay tuned for more updates.