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Creative Best Practices for User Acquisition and Retargeting

Team InMobi
2 min read
Posted on June 09, 2022

Creative and ad messaging have always been crucial, but in today’s privacy-first world, getting creative right is more important than ever before. For user acquisition and retargeting campaigns in particular, what creative best practices should be in place? For more insights, Remerge recently chatted with Nate Barnes, Creative Director at InMobi. Click here for the full insights

Nate’s Top Tips for UA and Retargeting Creative 

Check out this sneak peek of what Nate noted on the Remerge blog: 

  1. Tell a story with your brand elements. 
  2. Evoke an emotional response with your retargeting creatives. 
  3. Use rich media experiences to convert awareness into acquisition. 
  4. Experiment with creative themes. 
  5. Take advantage of in-game advertising. 

Of course, there’s a lot more! Be sure to head over to Remerge’s blog to read Nate’s full advice and check out some examples to emulate

Additional Creative Tips and Best Practices 

If you’re looking for additional suggestions and tips, then be sure to check out our report that we co-produced in partnership with Celtra, A Guide to Quality Ad Creatives for Mobile Screens.

What does an effective in-app ad actually look like? Are elements like customization and interactivity key to strong mobile ad creatives?  

To help answer these questions and more, we turned to the creative experts at Celtra to share some insights and tips about how to make winning ad creatives for mobile apps. Click here to get your complimentary copy of the report

For additional insights on creative best practices for in-app performance advertising, check out this article from Srinivas KC, SVP and GM of InMobi DSP

And if you’re looking for examples of the mobile in-app ads that surprise, delight and deliver real results, head to our creative gallery

Interested in leveraging the services and expertise of InMobi’s creative services team? Click here to reach out to our team of mobile experts today

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