5 Ways to Boost App Revenue During the Holidays

We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. Earlier this year, eMarketer predicted that m-commerce would grow 24.8% in 2022 during the holiday period. Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023.  

Here are five ways you can grow app revenue during the holidays: 

1) Create More Ad Slots 

If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps. Start with identifying the touchpoints in your app where you can display more ads. Then, allocate design and engineering resources to build more ad slots and unlock more revenue. 
 

2) Experiment With Ad Formats 

Explore new ad formats to drive engagement and provide a good user experience. If you've seen success with interstitial ads in your games, experiment with rewarded video to offer a user-initiated and engaging ad experience. If you've only enabled banner ads on your app, it might be worth exploring non-intrusive native ads to showcase ads that blend into your app's look and feel. 
 

3) Leverage Addressability Solutions 

Adopting addressability solutions is gaining popularity as we head toward a privacy-first advertising world. Publishers are now seeing good results by adopting Universal IDs. We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here. 
 

4) Revise Block Categories 

Rework your block list to unlock revenue from top spending categories. You can block IAB sub-categories instead of the parent category. For example, if you have a roleplay game, you can block ads from roleplay games and allow ads from other genres. Here is a list of block categories InMobi supports.  

5) Publish Holiday Related Content 

Modify your app’s look and feel to give a festive vibe and publish content relevant to the holiday season. You can attract spending from marketers interested in contextual targeting, and it can also help you improve customer engagement and user experience.  

Please reach us at ssp@inmobi.com to create an impactful holiday ad revenue strategy for the rest of 2022 and the upcoming year.