This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months.Â This growth was largely driven by the continued growing trend towards smartphones, which grew by 20 percent globally or 2.3 billion monthly impressions over the same time period.Â Download the full report here. Check out our latest April 2011 infographic to get an overview of the market trends:
North American Market View
Total mobile advertising impressions on the InMobi network in North America grew by 17 percent, which continues to be driven entirely by smartphone impression growth of 37 percent.Â A significant eight out of every ten mobile impressions in North America is now on a smartphone device.Â Smartphone impression growth, primarily on Android and iPhone OS continues to fuel the growth of in app advertising which grew by 58 percent from January to April 2011. iPhone OS captured +9.4 share points in April 2011, following the early February launch of the Apple iPhone on Verizon Wireless in the US. Although iPhone OS enjoyed a boost with the Verizon launch, Android remains the top platform in the region with 37 percent share of total impressions, leading iPhone OS by 4.0 share points.
Smartphones continue to become a primary channel to digital media consumption on a global basis, especially in markets including Asia, Eastern Europe and Africa, where consumers rely on their smartphones as their primary gateway to digital content.