The research team at InMobi is keeping busy as ever and we're excited to have released our latest series of research reports dubbed the Mobile Media Consumption research yesterday at Mobile World Congress. This report is the first of a series to cover 18 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. The research focuses on consumers who use mobile web services, either through a browser or application and includes all types of mobile devices (smartphone, advanced phones, tablets, etc.) This research series will provide an on-going view of details including: media consumption by channel, time of use, activities conducted via mobile, mobile's impact on purchase decisions, etc. Check out the video summary: [youtube L3li207NZbA 520] Infographic:
Here are a few key statistics from our first global release:
Stay tuned for much more to come...
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