As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.
Today's interview is with Bob Herman of Apptropolis.
What surprised you about the mobile advertising industry in the past year?
How could Apple shed Google map technology in favor of TomTom, resulting in the biggest mobile blunder of the year by far? The impact on Apple of the loss of "the brilliant creator" is starting to come to light.
What do you think will be the biggest mobile trend for 2013?
In 2013, I think the biggest mobile trend will be businesses adopting their own custom apps tied into their existing systems. These apps will provide employees, customers and vendors the ability to conduct business more easily while on the road, providing access to critical data where and when the user needs it.
What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?
The most overlooked trend in the mobile world is restaurants providing their menus online with the ability to order, via the app, for take-out.
About Bob Herman
AppTropolis provides custom affordable iPhone, iPad & Android Mobile Apps, implemented within weeks, for retailers, restaurants, catalogs, eCommerce, business professionals, contractors and more. Find them on Facebook and Twitter. Thanks, Bob! Read more mobile trend predictions for the new year...