As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.
Todays interview is with Kurt Elster, Partner and Creative Director at Ethercycle.
What surprised you about the mobile advertising industry in the past year?
My biggest surprise was seeing the CW promotion in Entertainment Weekly that involved putting an actual 3G cell phone in a print ad to show real-time tweets from the network.
What do you think will be the biggest mobile trend for 2013?
The proliferation of cheap Android devices will continue. While a minority will continue to use the latest and greatest, inexpensive smartphones will entirely replace feature phones. Our devices will increasingly talk to each other. Right now I can control my Xbox, Apple TV, and satellite box from different iPads. This trend will continue and will see more smart, connected devices throughout our lives enabling interactive advertising everywhere.
What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?
Actionable analytics. We have more data than we know what to do with, we'll see more applications focusing on putting that data to work to generate relevant insights and actionable decisions.
About Kurt Elster
Kurt is a Partner and the Creative Director at Ethercycle, a web design consultancy in Chicago. He has advised established brands and startups on what is best for them and their customers. His thoughts on social media, mobile devices, and digital marketing have appeared in Crain's Chicago Business, Fox News, and NBC Chicago, respectively. You can follow him on Twitteror via Facebook. Thanks Kurt! Read more mobile trend predictions for the new year...