As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.
Todays interview is with Adam Itkoff of Fueled.com What surprised you about the mobile advertising industry in the past year?
I was surprised at the revamping of Apple's iPhone 5. Apple continued to solidify and expand upon their iPhone user base with a sleek model that competitors could only attempt to emulate. By switching the size of the charging port, they annoyed more than a few current consumers, but will most likely wind up ahead in the long game.
What do you think will be the biggest mobile trend for 2013?
I predict that online sales trends will continue to increase, partially due to mobile apps for wholesaler websites. Additionally, look for websites, like Twitter, to sustain its user base, as well as emerging outlets, like Spotify, to become increasingly ubiquitous.
What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?
I think that the battle over copyright infringement and music sharing has been swept under the rug for the time being. Huge cases like the one over Megaupload have changed the file-sharing landscape, but a great deal of legislation still tiptoes a thin line as to the legality of sharing and the extent of punishment.
About Adam Itkoff
Adam Itkoff is a strategist for Fueled mobile design and development in NYC. He is also a freelance writer and the editorial head at theinternetisdead.com. You can follow him on Twitter @adamitkoff or on Facebook. Thanks, Adam! Read more from our ongoing series about mobile trends for 2013.