As the use of mobile devices continues to grow, with 6.6 billion smartphone users globally (and rising), it's important for advertisers to consider creative strategies to reach and engage their target audience in ways that can lead to increased brand awareness, sales, and the overall effectiveness of mobile advertising campaigns. One way to do this is by using innovative ad formats that stand out and capture the attention of users.
For example, ads that use interactive elements or visually appealing designs may be more likely to capture the user's attention and hold their interest, which can lead to higher levels of engagement and potentially better results for the advertiser.
Additionally, using creative ad formats can help to differentiate an advertisement from other, more traditional ads, which can make it more memorable for users and potentially more effective at driving conversions.
In today’s privacy-first world, getting creative right is more important than ever before. Here are eight creative ad formats for mobile advertisers to consider:
Display isn’t just for desktop anymore. Mobile banner ads can appear at the top or bottom of a mobile screen. Either static or animated, mobile display can be a highly effective way of driving traffic to a landing page or app download. But they may not be as effective in driving conversions compared to other ad formats.
These are full-screen ads that appear on a mobile website or app during natural breaks in an app's content, such as between screens or after a level is completed in a game. They can be effective in capturing users' attention, but if not done properly, they can also be intrusive and annoying.
These are ads that offer users an in-app reward such as an extra life in a game, in-game currency, or access to premium content in exchange for watching an ad or engaging with it in some way. This can be an effective way to engage users and increase ad conversion rates.
Also known as interactive video ads, video ads are already a popular format, but adding an interactive element can make them even more engaging. For example, you could create a video ad that allows users to swipe to reveal more information or make a purchase directly from the ad.
Native ads are blended in with the content of a website or app, making them less intrusive and more likely to be noticed by users. They can take the form of sponsored content, product recommendations, or even in-feed ads that look like regular content. They can be effective in increasing ad engagement and reducing ad fatigue as they are designed to be “native” with surrounding content and appear as a natural part of the app or website.
Augmented Reality (AR)
AR technology allows advertisers to create immersive experiences that blend the virtual and physical worlds. For example, an AR ad could allow users to virtually try on a piece of clothing or see how a piece of furniture would look in their home.
Gamified ads are ads that incorporate elements of gaming, such as challenges or competitions, to engage users. These types of ads can be particularly effective for products or services that appeal to a younger audience.
These can be short or long and can appear in a variety of formats such as skippable or non-skippable. Video ads can be especially effective at capturing users' attention and driving engagement.
To learn more about creative ad formats from InMobi, reach out to us at Hello@InMobi.com. And check out this video on how mobile gives you more.
This post was made using four different ChatGPT responses to questions related to mobile creative ad formats.