Want to know more about how to build multi-touch attribution models that actually work for you and ensure that your partners are doing the right thing at every stage of the consumer journey? We’re here to help you move beyond single touch attribution and implement a mobile marketing attribution solution that eliminates fraud and ensures that everyone working with you is committed to optimizing your conversion events.
We recently teamed up with data-driven mobile attribution and in-app analytics experts at Kochava to develop a new white paper on multi-channel attribution and multi-touch attribution modeling best practices in the mobile in-app space. Be sure to grab your complimentary copy of How to Set Up a Multi-Touch Attribution Model: Understanding Incentive-Compatible Multi-Touch Attribution today! Whether you’re using the W-shaped model or the time decay model, or whether you’re focused on paid search or in-app advertising, this guide is for you.
Grab your free copy of this white paper today to learn about:
Enjoy the first section of the white paper before you download your own copy:
When you work with multiple channels for user acquisition, the incentives and attribution mechanisms you define ultimately determine the optimization of your ad spend and the quality of users you acquire.
The primary intent of your attribution model should not only be to identify the most effective channels but also to motivate those channels to engage in best practices (mitigating fraud, for example).
The question arises: How does one reward channel partners appropriately for acquiring valid users who achieve certain business metrics?
This white paper aims to answer aspects of both data and modelling, while introducing a solution for multi-touch attribution implementation that would properly reward the channels with the greatest material impact on campaigns.
Note: This white paper discusses implementation details of digital multi- touch attribution only. However, the concepts discussed can be extended to touchpoints beyond digital mediums.
Why Implement Multi-Touch Attribution?
While last-click attribution remains the most commonly used attribution methodology in the digital advertising industry to date, a multi-touch attribution model offers marketers a number of key improvements, including:
Like what you’re reading so far? Be sure to grab the full version today!
Kochava Inc. ( www.kochava.com) is a provider of secure, real-time data solutions. We help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. With a culture of customer-driven service and innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth.
InMobi is the world’s leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.
Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.
InMobi DSP is the world’s first in-app programmatic buying platform that guarantees ROI and complete transparency. For more information, head to www.inmobi.com/dsp.
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