For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report.
In this report, we reviewed our own first-party data from InMobi Exchange. Here is a small snippet of what we highlight around programmatic digital media trends on mobile:
For a preliminary look at this new ebook, enjoy this preview!
2020 and the COVID-19 pandemic have had a profound impact on programmatic and digital advertising, with consumers staying home and with sectors like travel dramatically curtailing their marketing activities. Nevertheless, digital ad spending worldwide grew over 12% in 2020 and is on pace to grow an additional 20% in 2021, according to eMarketer.
While 2021 holds a lot of promise, especially in markets such as the U.S. and the U.K., there is still a lot of uncertainty. What will the post-pandemic future hold for digital marketers and advertisers?
Digital advertising budgets and time spent on mobile are on the rise. What does this mean for the current state of mobile programmatic advertising?
We began looking into the current state of in-app mobile programmatic advertising in 2018 and 2019. But how has programmatic evolved since then?
To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2019. As a global business that serves up to 7.3 billion ad requests each day across more than 1.5 billion mobile users around the world, we are in a unique position to see how programmatic is growing and evolving across the globe.
Interested in launching a mobile programmatic advertising campaign that yields real results? Reach out to InMobi! Get in touch with our mobile experts.
As the leading experts in mobile, InMobi can help you execute a successful programmatic advertising and marketing campaign that reaches consumers at scale through their most-used device.
What were the biggest surprises to you from this report, and how do you think mobile programmatic advertising will evolve in 2022 and beyond? Let us know your thoughts on the topic on social media! You can reach out to us on LinkedIn, Twitter, Facebook or Instagram.
Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.
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