InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. InMobi was recognized for its best work with Nestle Bear Brand, Nestle Wyeth Nutrition and Mindshare Indonesia. InMobi won 2 coveted awards after having received 9 nominations across 5 categories.
With Nestle Bear Brand & Mindshare, InMobi bagged Best Mobile-Native for Bear Brand’s Mobile Journey to drive “Good Intentions” NIAT MURNI. This campaign is a great example of native mobile ad implementation - both display & video, for maximising impact.
With Nestle Wyeth Nutrition & Mindshare Indonesia, InMobi excelled in Relationship Building & CRM for Nestle Wyeth’s “Cara Pintar Mam” Campaign. As increasing the loyalty of customers gets tougher with each passing day, this campaign built & managed consumer relationship using sharp-targeting programmatic technology.
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