InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards

We are excited to share that InMobi won six key awards at the MENA 2023 Smarties awards, taking home gold, silver, and bronze awards as well as being shortlisted across seven categories for the Middle East North Africa (MENA) region. We are also pleased to announce that InMobi was named “Technology Provider of the Year” for the fourth consecutive year. 

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts. 

stc pay and Unilever were among the winning campaigns, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:

Wins

Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD   

Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates - GOLD  

Instant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVER  

Partnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER  

Customer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER  

Geo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZE 

Shortlists

Instant Impact: Awareness to conversion: du connects roaming business travelers with sophisticated summer campaign 

Partnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market 

Cross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark 

Gaming, Gamification & E-Sports: “Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming app 

Programmatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market 

XR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation 

Customer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark 

Learn More

To learn more about these case studies and understand how InMobi can help drive diverse business goals, from branding to performance growth, visit our Case Studies page today. 

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