App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. While a server-to-server connection, typically an API connection does work to serve ads in your app, we have found that it is not the best solution. At InMobi, we work with thousands of app developers and recommend that they pick the InMobi SDK over our API connection. The reasons are simple, yet significant.
- Greater User Experience with Innovative Ad Formats:
At InMobi, we innovate on Ad Experience nearly every day. These ad experience innovations help provide a superior experience to your users, which in turn boost click-thru-rates and eCPMs. Whether these are animated festive frames or the uber-cool playable ads, these ad units are exclusively available today using the InMobi SDK. The SDK does most of the work for you AND us. You do not have to worry about whether the ads are rendering for all your users on the variety of devices and device OSes out there. Phew! In addition, the most sought after brand campaigns work seamlessly on the InMobi SDK as it is MRAID 2.0 compliant!
- Better User Quality Signals enhancing Ad Relevance:
The InMobi SDK automates user data collection. It automagically collects your user’s geographic, device and session-based data. While the geographic and device data helps us select which advertiser campaigns are eligible to run on a particular instance of your app, session-based data allows us to analyze your user’s in-app behavior, engagement levels and purchase behavior. This results in InMobi serving more relevant ads that promote apps with the most user affinity. The end-result? Higher conversion rates driving up monetization.
API on the other hand needs to be spoon-fed all of the above data. The device resolution, orientation, operating system, version, IP, desired creative-size and a whole bunch of parameters need to be manually sent to the ad-server via the API, making this whole process prone to human error.
- Better Accuracy through Better Attribution:
With the InMobi SDK, advertisers can attribute an impression, a click and even a conversion to a specific user with higher accuracy, allowing them to calculate their ROI with certainty. Advertisers certainly prefer advertising on apps containing the SDK over the API, thereby ensuring that a greater pool of ad campaigns are available for SDK-integrated apps. This translates to better fill and eCPM for publishers (AKA, You)
- Cost-Effective and Simpler Solution:
API integration typically requires monetary investment and manual effort to set up a dedicated server to request ads from InMobi and serve it back to your app. This also introduces latency into the ad serving process that can hamper user experience. With the SDK, ads are requested and delivered directly to the user’s device, eliminating the need for dedicated resources and resulting in better performance.
Check out what developers on our network are saying after switching to the InMobi SDK
With the festive season round the corner, get started now and don’t lose out on this monetization opportunity!