As mainstream moms are heavily affected by the pandemic, our objective was to remind them of the PLUS in immunity, PLUS in energy and PLUS in growth nutrients that is in Bonakid Pre-School 3+ that their 3+ children need, especially at this time. And with not many relaxations due to the lockdowns, our objective was to increase footfalls to the local stores in the Philippines and that called for a promising effort. InMobi helped us precisely target the right households, engage them through immersive brand interventions, and close the loop by accurately measuring the purchase uplift. Overall, in such an extensive campaign, the execution was top-notch, and the results were extraordinary. We are delighted to see our efforts in helping local stores succeed at a massive scale.