The campaign was a huge success, with over 130,000 Play Now clicks. Close to 17,000 people created a beat.
The campaign delivered over 6.3 million impressions, reaching 1.8 million unique users. The engagement rate was over 95% above global benchmarks, while the overall click-through rate was more than 103% above global benchmarks.
The Beat Can campaign performed particularly well with teens, entertainment enthusiasts, Millennials, avid gamers and foodies. To further highlight the success of the campaign, InMobi ran a brand lift study using InMobi Pulse. The brand lift study showed that the ads significantly boosted brand awareness and consideration of Coca-Cola, especially among younger consumers. Overall, 58% of customers were able to recall the ad. And more significantly, the brand lift study found that the mobile ad campaign increased purchase intent by close to 18% overall and 29% among women.