In comparison to previous loyalty campaigns in 2021, phase three of the campaign performed consistently with high engagement and click-through rates.
InMobi reached a total of 1.01M unique users, driving over 400k engagements and over 41k clicks. English creatives garnered 42% of impressions at a click-through rate of 2.64%. The engagement rates were highest for English creatives at 13.07%.
Users in the 18 to 35 age group from diverse backgrounds with various interests in food, shopping, entertainment, music, and tech interacted most with the ad unit.
The campaign was a huge success for McDonald’s, highlighting the power of in-app advertising as a medium, as well as the potential around gaming-focused creative.
Following the campaign, InMobi ran a brand uplift study that resulted in high ad and brand recall among exposed audiences. Campaign recorded 50% higher Brand awareness than the control group and ~45% higher preference than the control group. The results are almost 10% higher than other similar brands in the QSR vertical.