North America

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InMobi Helps MediaLab Boost Ad Revenue Across Its App Portfolio

Location

North America

Solution
In-App Monetization

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About MediaLab

MediaLab builds, acquires and grows internet brands. Their communications, social media, music and lifestyle apps, which include communications app Kik (one of the 25 most popular social media apps in the iOS App Store), Whisper, WorldStar HipHop, DatPiff (one of the 75 most popular music apps in the App Store) and Amino Apps, have over 80 million monthly users. 

Highlights

67%

increase in ad revenue from InMobi, Nov. to Dec. 2020

18%

increase in fill rate from InMobi, Nov. to Dec. 2020

54%

increase in total global ad requests from InMobi, 2020

“Working with InMobi again in 2020 was a great decision. Across our suite of apps, InMobi has helped us significantly boost fill rates and ad revenue. We greatly appreciate their monetization expertise, and look forward to expanding our relationship with them in 2021.”

Julian Salinas
Director of Ad Operations, MediaLab

History

MediaLab first began working with InMobi in 2018 to monetize Whisper. In the interim period, MediaLab expanded their holdings, including buying Kik in 2019. The MediaLab team reinvigorated the relationship with InMobi at the end of 2020.

How InMobi Works with MediaLab

InMobi is integrated with MediaLab’s apps through an Open RTB (oRTB) connection, which gives the MediaLab team the opportunity to monetize their apps with InMobi without requiring a time-intensive SDK integration. MediaLab has a custom header bidding solution, which gives InMobi the opportunity to bid on all banner ad impressions in MediaLab’s apps.

Overall Results

Since November 2020, InMobi has emerged as one of their top 10 partners for monetizing their banner ad inventory. Between November and December 2020, MediaLab saw from InMobi an 18% increase in fill rate, a 54% increase in ad requests and a 67% increase in ad revenue.

Results By App

Between November and December 2020, MediaLab saw these results from InMobi across its suite of apps:

Next Steps

Based on the strong results seen in the last two months of 2020, MediaLab will continue to leverage InMobi to successfully monetize in many diverse apps. In addition, the MediaLab is considering using InMobi to monetize interstitial and video ad opportunities alongside banners.