Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. They work with the largest buyers of localized advertising, including multilocation brands, agencies, local media groups, networks and trading desks. These companies utilize Simpli.fi to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audience, bringing them one step closer to truly personalized, one-to-one marketing.

Since the beginning of 2019, Simpli.fi has leveraged InMobi Exchange in order to help its various clients meet and exceed their in-app advertising and mobile marketing goals and benchmarks in the U.S. and around the globe. Simpli.fi utilizes InMobi's platform to deliver in full for large agency campaigns, often helping them drive in-person footfall and store visits. They access InMobi’s SDK-direct supply through both private marketplace deals and open exchange buying.

InMobi’s clean location data is particularly valuable to Simpli.fi. InMobi's GPS lat/long data is higher quality than many other sources available to Simpli.fi, helping Simpli.fi campaigns precisely target and attribute conversions for appropriate users. In terms of location data cleanliness, InMobi is one of their top five exchange partners.