InMobi Helps TapNation See Significant Ad Revenue From Their Popular Gaming Apps
Europe
InMobi Helps TapNation See Significant Ad Revenue From Their Popular Gaming Apps
Industry
Gaming
Solution
In-App Monetization

About TapNation

Based in Paris, TapNation is one of the world’s largest hypercasual gaming publishers, releasing hit games such as Giant Rush!, which has been the #1 game in the Google Play, and Guess Their Answer, which has been the #1 application in Apple's App Store. TapNation is a tech startup specialized in mobile hypercasual games, which are created in close relationship with more than 50 studios around the world, where TapNation provides them with high-tech data tools and high potential game concepts in the form of motion designs produced by their creativity team. TapNation has released many hit games and generated more than 170 million downloads globally. 

Highlights

17%
of all banner ad revenues from InMobi, Q1 2021
104%
increase in ad revenue from InMobi, Q4 2020 to Q1 2021
17x
boost in daily ad revenue from InMobi, Q3 '20 - Q1 '21
93%
of all ad revenue came from header bidding in Q1 2021
InMobi Case Study

"InMobi has been a long-standing partner for almost two years now. They are a top company for banner placements, and they significantly helped us increase our revenue and APRDAU. Furthermore, the account manager team is proactive and always available to answer our questions."

Anouar Benattia
Anouar Benattia
Head of User Acquisition and Monetization at TapNation

Overview

From their beginning, TapNation knew that monetizing through ads was the best bet. To ensure their monetization stack runs smoothly, they use AppLovin’s MAX as their mediation layer. In 2021, TapNation elected to fully embrace header bidding, abandoning the hybrid waterfall-header bidding system they used previously. Beginning the second half of 2020, TapNation integrated with InMobi through MAX. They were primarily interested in monetizing with InMobi through banner ads, but they also opened up additional formats like rewarded video and interstitials.
Overview

Results

The partnership between TapNation and InMobi has been enormously successful, especially as TapNation began embracing header bidding in 2021. Between Q4 2020 and Q1 2021, TapNation saw an over 104% increase in ad revenue from InMobi, with daily revenues growing by more than 17x in this period. And, 17% of all ad revenue TapNation received through banner ads came from InMobi.
Results

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