InMobi Helps theScore Dramatically Increase Ad Revenue During Tumultuous 2020
North America
InMobi Helps theScore Dramatically Increase Ad Revenue During Tumultuous 2020
Solution
In-App Monetization

About theScore

Founded in 2012 in Toronto, theScore is one of the top sources of sports news and reporting, ranking as the #2 sports app in North America, and their app has an average rating of 4.75 across both Google Play and the iOS App Store. 

2020 proved to be a particularly challenging year for sports-related industries, with most major sports leagues and sporting events largely going dark as the COVID-19 pandemic spread in March and April. Fortunately, theScore's loyal user base helped increase theScore's app traffic and ad requests when professional sports did eventually return to play, starting with Major League Baseball in late July. August saw the return of the NBA and NHL, and the NFL began its season in September. 

While theScore had worked with InMobi since 2017 to monetize their app’s banner ad inventory, they decided to expand their partnership and leverage InMobi to help theScore make the most of its renewed demand in 2020.

Highlights

Over 20x
Increase in ad revenue from InMobi, April to Oct. 2020
Over 30x
Increase in ad requests from InMobi, April to Oct. 2020
Over 49x
Rise in ad impressions from InMobi, April to Oct. 2020
60%
Growth in eCPMs from InMobi, April to Oct. 2020
InMobi Case Study

Shortly after activating InMobi in our in-app bidding stack this summer, we started to see strong performance. InMobi was able to help us effectively monetize our premium audience, ensuring that high-quality demand would run in our app.

Alex Campbell
Alex Campbell
Manager, Ad Tech and Programmatic at theScore

Overview

Despite the impact felt by the sports industry in 2020, theScore’s ad monetization strategy with InMobi proved quite successful overall for the year, especially once live sports returned in the summer. Between April and October 2020, the amount of ad revenue theScore received from InMobi rose 20x.
Overview

Monetization Results

To make the most of the increased demand after the return of live sporting events, theScore decided to connect to InMobi through Amazon’s Transparent Ad Marketplace (TAM). This server-to-server integration was a quick and easy process which allowed InMobi the opportunity to bid on all of theScore's inventory while providing theScore with a nimbler monetization stack.
Monetization Results

Ad Revenue Growth

The success of this integration was clear: total ad revenue theScore received from InMobi increased 20x between April and October 2020. Additionally, the number of ad requests from InMobi rose over 30x in this period, while the number of ad impressions delivered by InMobi in October 2020 was over 49x greater than what was delivered in April 2020. And not only did fill rates from InMobi more than double between June and October 2020, but the eCPMs (cost per 1,000 impressions) seen from InMobi’s advertisers rose 60% between April and October 2020.
Ad Revenue Growth

Advertiser Partners

Even better, most of this increased demand came from InMobi’s premium brand advertisers. In October, major pharmaceutical, media and entertainment, consumer goods, insurance and supermarket brands, among many others, were among the top advertisers that reached theScore’s in-app audience through InMobi.
Advertiser Partners

InMobi for Publishers
The World's Most Comprehensive Monetization Platforms for App Publishers
Recent Case Studies
Innovative Snickers Campaign Uses Unique AI Creatives to Drive 30% Boost in Sales

Innovative Snickers Campaign Uses Unique AI Creatives to Drive 30% Boost in Sales

watch now
WeatherBug Grows Ad Revenue with InMobi via In-App Header Bidding

WeatherBug Grows Ad Revenue with InMobi via In-App Header Bidding

Kia Sonet Revs up Awareness with Interactive Voice Ads

Kia Sonet Revs up Awareness with Interactive Voice Ads

Want to get in touch?