InMobi Helps Translimit See 188% Growth In Ad Revenue For Its Key Apps
InMobi Helps Translimit See 188% Growth In Ad Revenue For Its Key Apps
Asia
InMobi Helps Translimit See 188% Growth In Ad Revenue For Its Key Apps
Industry
Gaming
Solution
In-App Monetization

About Translimit

Based in Japan, Translimit makes some of the world's most popular casual and hypercasual mobile games. Some of their top racing, puzzle and strategy titles include Puzzrama, Brain Wars, Buggy Rush, Pixel Match 3D and Pixel Paint!, among many others. 

Highlights

188%
increase in ad revenue from Puzzrama, Feb. to June 2021
22%
increase in fill rates, June to July 2021
67%
increase in U.S. eCPMs on Buggy Rush, Jan. to June 2021
InMobi Case Study

“For Translimit, in-app monetization that's as global as we are is important for us. Successful monetization must have a global scale with stable performance, which is hard to come by. InMobi is the one of the very few successful platforms that can meet our needs worldwide. InMobi is able to provide superior performance continually for in-app monetization, which is why they are our indispensable partner."

Annaka Tetsuya
Annaka Tetsuya
Marketing Lead at Translimit, Inc.

How Translimit and InMobi Work Together

Since its inception over five years ago, Translimit has been focused on releasing great gaming apps in the puzzle, strategy and racing categories. Like many other studios offering casual mobile games, Translimit primarily monetizes its apps through in-app advertising.
How Translimit and InMobi Work Together

Translimit is very particular about its in-app ad monetization partners. Not only do partners need to meet key benchmarks around ad revenue, fill rates and eCPMs, but they also need to be able to provide quality ad demand globally, since Translimit’s apps are used and enjoyed worldwide.

To that end, Translimit began working with InMobi in January 2021. Translimit started with InMobi on two of their apps, and they have scaled the relationship over time based on the results provided by InMobi. By July 2021, InMobi was filling banner ad demand on 10 different Translimit apps.

Results

Translimit has seen strong results from their partnership with InMobi in 2021. In particular, InMobi has driven significant ad revenue for Translimit in the first seven months of the year. For example, the amount of ad revenue that Translimit saw from InMobi just on Puzzrama was 188% higher in June as compared to February 2021. In addition, the average eCPM that InMobi has provided on Buggy Rush in the U.S. was 67% higher in June as compared to January 2021. Translimit has also seen strong results from InMobi around fill rates, with a 22% jump in fill rates just between June and July 2021.
Results

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