InMobi Leads to 50% of Conversions for LifeStreet’s Agency Client
North America
InMobi Leads to 50% of Conversions for LifeStreet’s Agency Client
Solution
Identifying Target Audience, Engaging with Customers

About LifeStreet

LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences.  

LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models. Deeply trusted by their clients all over the world, LifeStreet was founded in 2009 with the vision of becoming the most intelligent, transparent, and accessible programmatic platform for mobile app developers. The company is headquartered in San Francisco, California. 

Highlights

50%
of conversions for agency client from InMobi
#1 ROAS
of all exchange partners for leading agency client
7x
increase in spending overall, Oct. 2020 – April 2021
26%
of total budget spent on rewarded ads, April 2021
InMobi Case Study

“By partnering with InMobi we were able to run an effective marketing campaign that quickly outperformed our advertiser’s goals and KPIs. Our creative and bidding strategy combined with InMobi’s relevant supply and reach supercharged our ability to find new potential customers for our client.”

Haggai Dziesietnik
Haggai Dziesietnik
Director, Partnerships and Supply Strategy, LifeStreet

How LifeStreet Works With InMobi

InMobi Exchange has been a key supply partner for LifeStreet, enabling their agency and brand direct clients to reach millions of app users across the U.S., often through high-impact ad formats like rewarded ads and rich media intersititals. LifeStreet works closely with InMobi across all of their campaigns, to ensure LifeStreet’s clients can meet and exceed their advertising goals on mobile. Between October 2020 and April 2021, LifeStreet spending on InMobi Exchange rose 7x. In April alone, over a quarter of all LifeStreet budgets on InMobi Exchange were devoted to rewarded ads.
How LifeStreet Works With InMobi

How a Leading Performance Agency and LifeStreet Client Approaches Mobile

A leading performance marketing agency and LifeStreet client uses highly targeted rewarded campaigns to help mobile marketers find their best customers among audiences who have opted in to receive relevant offers from brands. After signing up for a new subscription, registering for a free trial or completing a survey, the user is directed to a rewards page. Using the traditional performance model, brands only pay when the desired action is taken. Over time, the agency noticed a correlation between reward aficionados completing a form or survey, and mobile gamers. Responsible for driving top-of-the-funnel conversions for a diverse portfolio of brands, the agency wanted a mobile marketing partner that could help them acquire a significant volume of reward-seekers through in-app games and hit day one 100% ROAS.
How a Leading Performance Agency and LifeStreet Client Approaches Mobile

How LifeStreet and InMobi Helped a Leading Performance Agency

LifeStreet’s bidding and creative strategy combined with access to premium in-app gaming audiences from InMobi helped the agency scale and drive conversions. To ensure the agency saw good results from the campaigns, LifeStreet undertook a number of steps, including lowering bids, testing creatives iteratively and developing custom creatives. Further, InMobi optimized the user experience through its SDK-direct supply. This all helped the agency see a 200% boost in conversions and lifts in yield between 50% and 100%. InMobi was a crucial mobile supply partner, providing access to rewarded and interstitial supply on premium lifestyle and casual gaming apps. Between October 2020 and April 2021, InMobi delivered the highest click-through rates and the highest overall return on ad spend, thanks to its high-quality, SDK direct supply and continued optimizations. In fact, 50% of all conversions that the agency saw were from InMobi supply.
How LifeStreet and InMobi Helped a Leading Performance Agency
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