The Challenge

To smartly increase revenue from in-app ads, MX Player intended to add new ad SDKs that don’t add to increased memory usage of users’ devices as it can adversely impact the user experience. Additionally, to monetize its diverse ad inventory, including Video, Interstitial, and Banners, to maximum capacity, the app developer needed an agile solution. The solution needed to be the right blend of providing higher control over the choice of historical monetization partners while maximizing the yield at the highest price with Real-time Bidding (RTB). Hence, MX Player needed a technology partner that could: 1. Scale across geographies, and remodel monetization avenues by providing a hybrid bidding model offering transparency, greater control, and scale, that will consequentially draw higher revenues 2. Intelligently identify gaps in current monetization channels and provide best-in-class, industry-leading optimization solutions.

The Solution

MX Player leveraged InMobi’s monetization stack to grow ad revenues. Powered by a super-lean, lightweight SDK, MX Player supercharged its app success by delivering superior ad experiences and leveraging advanced measurement capabilities. InMobi’s integration with GeoEdge ensured that every single creative met the ad quality guidelines established by the publisher, guaranteeing a positive end-user experience.