With skincare evolving every day, our advanced solutions crafted delicately for each skin type ensure that every consumer gets what their skin wants. However, beauty comes with a consistent regimen. Our aim to educate Filipinas to practice daily skincare was paramount during early 2021 when consumers were looking out for beauty products and were unsure what their skin needs. The mobile ad unit with dynamic creative optimization not only ensured that each user with a different skin type saw a tailored message but also widened our reach to young Filipinas, driving instant purchases. We are delighted to be driving results at a time when it is of utmost importance. This campaign not only increased conversions but also strengthened our market share.