Lookalike Targeting: Tapping into the Rescue Cut app’s existing engaged user base, the InMobi ML algorithm created and targeted lookalike audiences with similar characteristics, behavior, and intent.
Ground-breaking Creatives: With the right mix of full-screen, vernacular, and banner display ads, the brand delivered theme-based ads to appeal to different audiences. Seasonal themes, trailer ads, and playable ads were served to audiences to capture their attention and drive interest in the game.
Retargeting Capabilities: By retargeting high-intent dormant users, the brand could drive incremental installs.
1. Inspiring Action with Mobile-first Creatives
The brand launched mobile-first creatives to drive engagement through animated display, interactive video, and playable ads. With consistent A/B testing, the brand maintained a two-week refresh cycle to contain ad staleness.
2. Maximizing Impact with Video Ads
High-performing videos delivered to gain the user's attention.
3. Delivering the Gaming Experience in Interactive Playable Ads
Enabling a ‘Try before you Install’ experience in multiple ad slots delivered an interactive user experience and evoked interest among the users.
4. Driving Results through the Right Optimization Levers
(*results as seen across India)
a. Vernacular language creative delivered a 10% uplift in the IPMs & 18% improvement in CVRs across key geographies.*
b. Retargeting high-intent users improved our conversion rates 6x while reducing the CPI in Vietnam.
c. Innovative creative formats lead to a 10% increase in the IPMs and a 22% uplift in the conversion rates.