With two new product launches, it was important for us to drive awareness around the benefits of each variant at the initial stages when consumers begin exploring products on mobile. The need of the hour was to create a holistic visual experience that not only drives awareness but engages the user positively with the brand increasing overall affinity. Additionally, we intended to drive purchases in simple steps keeping the journey easy and uncomplicated for the users. The shoppable ad units accomplished all these objectives for us efficiently. Kudos to InMobi for having replicated our goals into execution-able initiatives.