Team App Scores Higher Revenues in Australia with Programmatic Advertising
Team App Scores Higher Revenues in Australia with Programmatic Advertising
Asia
Team App Scores Higher Revenues in Australia with Programmatic Advertising
Solution
Understanding Consumers, Engaging with Customers, Acquiring New Users

About Team App

A platform that enables local sports teams in Australia to create their own apps with a dynamic website, Stack Team App was built by Team Mates to support local sporting groups in their communication efforts.

Highlights

30.73%
uplift in revenue with the introduction of a new format
#2
ranked revenue contributor
InMobi Case Study

“We have been working with InMobi since 2018, and they’ve consistently helped us scale our revenues. Today, as industries face plenty of challenges due to the changes in advertising regulations, we can still bank on InMobi for their guidance and understanding of the region and the policies that impact these changes. They are a partner we can turn to through thick and thin due to their proactive and thoughtful service and ability to adapt to change.”

- Craig Raymond
- Craig Raymond
Manager of Commercial Operations, Team App

The Brand Objective

As a platform that helps local sporting clubs establish and improve their digital presence, the publisher aimed to increase their programmatic revenues in Australia and explore various strategies and formats such as banner and interstitial placements. The app required a partner that would test multiple solutions for their platform and share intelligent, innovative recommendations.
The Brand Objective

The Solution

Team App and InMobi began working together to make this happen. Right from when this partnership began, the publisher tried a variety of solutions and experimented with both older and newer models of bidding to see what worked best for them. Contrary to the belief that a waterfall setup is obsolete, Team App saw a significant uplift in revenue with this model. By employing multi-call order (MCO), which helped them optimize multiple placements in a waterfall, Team App garnered a massive increase in revenues. Further, introducing interstitial inventory helped the publisher maximize their eCPM. By experimenting with varied formats and models within the programmatic ecosystem, Team App saw impressive results.
The Solution

The Results

Team App saw revenues shoot up with a winning strategy of constant exploration and calculated experimentation. The publisher continues to explore new identity and bidding solutions with InMobi.

The Results
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