At the completion of the campaign, total impressions reached ~7.5M and with 1.8M unique users.
The unique gamified unit was a hit with more than 348,000 unique users who played the game, and 17% who went to landing page to learn more.
Users of age group 18 to 35 interacted most with the ad unit. These included Arab and Asian people, locals, expats, and millennials with varied interest in online games, entertainment, music, technology and playing sports (mostly football) as well as shopping enthusiasts.
This campaign was a huge success, yet again highlighting the power of in-app advertising as a medium – not to mention the potential around gaming-focused creative that is well executed and fun to play.