26% growth in African mobile advertising market in the last quarter according to InMobi Mobile Insights Report – 3rd Quarter 2011 edition

Published on November 07, 2011

Johannesburg,08 November, 2011 -- InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that in Africa, the mobile impressions grew by 26% over the past quarter. This means that InMobi now serves 15.4 billion quarterly impressions, up from 12.2 billion in the previous quarter. Key highlights of the Africa data include:

  • The Nigerian market remains the fastest growing market on the African continent, followed closely by South Africa.
  • Nokia still holds the majority of the share impressions despite 0.5% decrease in impression. The phone manufacturing giant now holds 61.1% impression share.
  • Nokia and Samsung combined make up 80% of the impressions in Africa.

Isis Nyong'o, Vice President and Managing Director InMobi Africa confirms that "This latest data shows a steady growth in the African mobile media space. As more people on the continent start to use web-enabled phones, these numbers are sure to increase". The full report is available to download at www.inmobi.com/research.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing fast and now delivers the unprecedented ability to reach 340 million consumers, in over 165 countries, through more than 47 billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently selected as a "2011 AlwaysOn Top 100 Mobile Company in Silicon Valley". InMobi is venture-backed by investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Nairobi and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.


Jisas Lemasagarai jisas.lemasagarai@inmobi.com

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